Truckee, CA · Occupancy & ADR
Truckee occupancy rate and average daily rate
A well-run Truckee short-term rental models at 57% occupancy — about 208 booked nights a year — at an average daily rate of $365. That works out to $208 of revenue per available night.
Occupancy
57%
208 nights booked
Average daily rate
$365
Revenue per available night
$208
ADR × occupancy
Typical stay length
4.2 nights
≈ 50 turnovers a year
Rate versus nights booked
In Truckee the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $329 | 64% | 233 | $76,662 |
| Market pricing | $365 | 57% | 208 | $75,938 |
| Price 10% over the market | $402 | 50% | 183 | $73,600 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 78% | $464 |
| Feb | 78% | $464 |
| Mar | 73% | $442 |
| Apr | 43% | $299 |
| May | 36% | $266 |
| Jun | 50% | $332 |
| Jul | 59% | $376 |
| Aug | 59% | $376 |
| Sep | 48% | $321 |
| Oct | 41% | $288 |
| Nov | 46% | $310 |
| Dec | 73% | $442 |
Compare Truckee with nearby markets
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