Napa, CA · Occupancy & ADR
Napa occupancy rate and average daily rate
A well-run Napa short-term rental models at 62% occupancy — about 226 booked nights a year — at an average daily rate of $412. That works out to $255 of revenue per available night.
Occupancy
62%
226 nights booked
Average daily rate
$412
Revenue per available night
$255
ADR × occupancy
Typical stay length
4.2 nights
≈ 54 turnovers a year
Rate versus nights booked
In Napa the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $371 | 69% | 253 | $94,032 |
| Market pricing | $412 | 62% | 226 | $93,236 |
| Price 10% over the market | $453 | 55% | 199 | $90,212 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 49% | $349 |
| Feb | 52% | $361 |
| Mar | 57% | $385 |
| Apr | 62% | $410 |
| May | 67% | $434 |
| Jun | 69% | $447 |
| Jul | 71% | $459 |
| Aug | 71% | $459 |
| Sep | 71% | $459 |
| Oct | 69% | $447 |
| Nov | 57% | $385 |
| Dec | 49% | $349 |
Compare Napa with nearby markets
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