Laguna Beach, CA · Occupancy & ADR
Laguna Beach occupancy rate and average daily rate
A well-run Laguna Beach short-term rental models at 62% occupancy — about 226 booked nights a year — at an average daily rate of $452. That works out to $280 of revenue per available night.
Occupancy
62%
226 nights booked
Average daily rate
$452
Revenue per available night
$280
ADR × occupancy
Typical stay length
4.2 nights
≈ 54 turnovers a year
Rate versus nights booked
In Laguna Beach the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $407 | 69% | 253 | $103,157 |
| Market pricing | $452 | 62% | 226 | $102,288 |
| Price 10% over the market | $497 | 55% | 199 | $98,975 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 51% | $392 |
| Feb | 53% | $405 |
| Mar | 58% | $431 |
| Apr | 61% | $444 |
| May | 63% | $457 |
| Jun | 70% | $497 |
| Jul | 77% | $537 |
| Aug | 77% | $537 |
| Sep | 68% | $484 |
| Oct | 61% | $444 |
| Nov | 53% | $405 |
| Dec | 51% | $392 |
Compare Laguna Beach with nearby markets
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