Healdsburg, CA · Occupancy & ADR
Healdsburg occupancy rate and average daily rate
A well-run Healdsburg short-term rental models at 60% occupancy — about 219 booked nights a year — at an average daily rate of $452. That works out to $271 of revenue per available night.
Occupancy
60%
219 nights booked
Average daily rate
$452
Revenue per available night
$271
ADR × occupancy
Typical stay length
4.2 nights
≈ 52 turnovers a year
Rate versus nights booked
In Healdsburg the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $407 | 67% | 245 | $99,829 |
| Market pricing | $452 | 60% | 219 | $98,988 |
| Price 10% over the market | $497 | 53% | 193 | $95,782 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 48% | $383 |
| Feb | 50% | $396 |
| Mar | 55% | $423 |
| Apr | 60% | $450 |
| May | 64% | $477 |
| Jun | 67% | $490 |
| Jul | 69% | $504 |
| Aug | 69% | $504 |
| Sep | 69% | $504 |
| Oct | 67% | $490 |
| Nov | 55% | $423 |
| Dec | 48% | $383 |
Compare Healdsburg with nearby markets
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