Sedona, AZ · Occupancy & ADR
Sedona occupancy rate and average daily rate
A well-run Sedona short-term rental models at 64% occupancy — about 234 booked nights a year — at an average daily rate of $352. That works out to $225 of revenue per available night.
Occupancy
64%
234 nights booked
Average daily rate
$352
Revenue per available night
$225
ADR × occupancy
Typical stay length
4.2 nights
≈ 56 turnovers a year
Rate versus nights booked
In Sedona the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $317 | 72% | 262 | $82,937 |
| Market pricing | $352 | 64% | 234 | $82,227 |
| Price 10% over the market | $387 | 56% | 206 | $79,555 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 74% | $394 |
| Feb | 79% | $415 |
| Mar | 84% | $435 |
| Apr | 72% | $384 |
| May | 59% | $333 |
| Jun | 47% | $283 |
| Jul | 45% | $273 |
| Aug | 47% | $283 |
| Sep | 55% | $313 |
| Oct | 64% | $354 |
| Nov | 69% | $374 |
| Dec | 72% | $384 |
Compare Sedona with nearby markets
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