Gilbert, AZ · Occupancy & ADR
Gilbert occupancy rate and average daily rate
A well-run Gilbert short-term rental models at 60% occupancy — about 219 booked nights a year — at an average daily rate of $198. That works out to $119 of revenue per available night.
Occupancy
60%
219 nights booked
Average daily rate
$198
Revenue per available night
$119
ADR × occupancy
Typical stay length
4.2 nights
≈ 52 turnovers a year
Rate versus nights booked
In Gilbert the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $178 | 67% | 245 | $43,660 |
| Market pricing | $198 | 60% | 219 | $43,362 |
| Price 10% over the market | $218 | 53% | 193 | $42,013 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 70% | $222 |
| Feb | 74% | $233 |
| Mar | 79% | $245 |
| Apr | 67% | $216 |
| May | 56% | $188 |
| Jun | 44% | $159 |
| Jul | 42% | $153 |
| Aug | 44% | $159 |
| Sep | 51% | $176 |
| Oct | 60% | $199 |
| Nov | 65% | $210 |
| Dec | 67% | $216 |
Compare Gilbert with nearby markets
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