Homer, AK · Occupancy & ADR
Homer occupancy rate and average daily rate
A well-run Homer short-term rental models at 52% occupancy — about 190 booked nights a year — at an average daily rate of $252. That works out to $131 of revenue per available night.
Occupancy
52%
190 nights booked
Average daily rate
$252
Revenue per available night
$131
ADR × occupancy
Typical stay length
4.2 nights
≈ 45 turnovers a year
Rate versus nights booked
In Homer the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $227 | 58% | 213 | $48,255 |
| Market pricing | $252 | 52% | 190 | $47,830 |
| Price 10% over the market | $277 | 46% | 167 | $46,266 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 34% | $187 |
| Feb | 36% | $195 |
| Mar | 41% | $210 |
| Apr | 47% | $234 |
| May | 60% | $281 |
| Jun | 73% | $328 |
| Jul | 79% | $351 |
| Aug | 77% | $343 |
| Sep | 62% | $288 |
| Oct | 45% | $226 |
| Nov | 36% | $195 |
| Dec | 34% | $187 |
Compare Homer with nearby markets
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