Gulf Shores, AL · Occupancy & ADR
Gulf Shores occupancy rate and average daily rate
A well-run Gulf Shores short-term rental models at 58% occupancy — about 212 booked nights a year — at an average daily rate of $288. That works out to $167 of revenue per available night.
Occupancy
58%
212 nights booked
Average daily rate
$288
Revenue per available night
$167
ADR × occupancy
Typical stay length
4.2 nights
≈ 50 turnovers a year
Rate versus nights booked
In Gulf Shores the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $259 | 65% | 237 | $61,410 |
| Market pricing | $288 | 58% | 212 | $60,970 |
| Price 10% over the market | $317 | 51% | 186 | $59,056 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 65% | $313 |
| Feb | 69% | $330 |
| Mar | 76% | $356 |
| Apr | 69% | $330 |
| May | 58% | $287 |
| Jun | 55% | $279 |
| Jul | 58% | $287 |
| Aug | 51% | $261 |
| Sep | 42% | $227 |
| Oct | 46% | $244 |
| Nov | 51% | $261 |
| Dec | 55% | $279 |
Compare Gulf Shores with nearby markets
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