Jackson, WY · Occupancy & ADR
Jackson occupancy rate and average daily rate
A well-run Jackson short-term rental models at 60% occupancy — about 219 booked nights a year — at an average daily rate of $498. That works out to $299 of revenue per available night.
Occupancy
60%
219 nights booked
Average daily rate
$498
Revenue per available night
$299
ADR × occupancy
Typical stay length
4.2 nights
≈ 52 turnovers a year
Rate versus nights booked
In Jackson the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $448 | 67% | 245 | $109,885 |
| Market pricing | $498 | 60% | 219 | $109,062 |
| Price 10% over the market | $548 | 53% | 193 | $105,611 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 82% | $632 |
| Feb | 82% | $632 |
| Mar | 77% | $603 |
| Apr | 46% | $408 |
| May | 38% | $364 |
| Jun | 53% | $453 |
| Jul | 62% | $513 |
| Aug | 62% | $513 |
| Sep | 50% | $438 |
| Oct | 43% | $393 |
| Nov | 48% | $423 |
| Dec | 77% | $603 |
Compare Jackson with nearby markets
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