Lake Geneva, WI · Occupancy & ADR
Lake Geneva occupancy rate and average daily rate
A well-run Lake Geneva short-term rental models at 55% occupancy — about 201 booked nights a year — at an average daily rate of $278. That works out to $153 of revenue per available night.
Occupancy
55%
201 nights booked
Average daily rate
$278
Revenue per available night
$153
ADR × occupancy
Typical stay length
4.2 nights
≈ 48 turnovers a year
Rate versus nights booked
In Lake Geneva the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $250 | 62% | 225 | $56,210 |
| Market pricing | $278 | 55% | 201 | $55,809 |
| Price 10% over the market | $306 | 48% | 177 | $54,058 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 39% | $216 |
| Feb | 39% | $216 |
| Mar | 43% | $233 |
| Apr | 50% | $259 |
| May | 62% | $303 |
| Jun | 73% | $346 |
| Jul | 82% | $381 |
| Aug | 80% | $372 |
| Sep | 62% | $303 |
| Oct | 50% | $259 |
| Nov | 41% | $224 |
| Dec | 41% | $224 |
Compare Lake Geneva with nearby markets
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