Wisconsin · Market rankings
Highest Occupancy Vacation Rental Markets in Wisconsin
Where Wisconsin short-term rentals keep the calendar full. Madison models highest at 58% occupancy.
Modelled estimate
| # | Market | Modelled occupancy | Nightly rate | Occupancy | Peak season |
|---|---|---|---|---|---|
| 1 | Madison, WIDane County | 58% | $198 | 58% | Apr–Sep–Oct |
| 2 | Milwaukee, WIMilwaukee County | 58% | $168 | 58% | Apr–May–Jun |
| 3 | Lake Geneva, WIWalworth County | 55% | $278 | 55% | Jun–Jul–Aug |
| 4 | Wisconsin Dells, WIColumbia County | 55% | $252 | 55% | Jun–Jul–Aug |
| 5 | Door County, WIDoor County | 52% | $262 | 52% | Jun–Jul–Aug |
Occupancy is the modelled annual average for a well-run, professionally priced listing — not a first-year figure for a new listing. Operating costs are modelled at 32% of gross revenue for a nightly rental (cleaning, supplies, utilities, platform fees, maintenance, insurance) and 14% for a monthly rental. Financing assumes a 25% down payment and a 30-year loan at 7%. These are planning assumptions, not quotes — replace them with your own numbers.
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