Wisconsin · Market rankings
Highest Airbnb Revenue Markets in Wisconsin
Wisconsin markets ranked by modelled gross annual revenue for a typical three-bedroom short-term rental. Lake Geneva models highest at $55,800.
| # | Market | Modelled annual revenue | Nightly rate | Occupancy | Peak season |
|---|---|---|---|---|---|
| 1 | Lake Geneva, WIWalworth County | $55,800 | $278 | 55% | Jun–Jul–Aug |
| 2 | Wisconsin Dells, WIColumbia County | $50,600 | $252 | 55% | Jun–Jul–Aug |
| 3 | Door County, WIDoor County | $49,700 | $262 | 52% | Jun–Jul–Aug |
| 4 | Madison, WIDane County | $41,900 | $198 | 58% | Apr–Sep–Oct |
| 5 | Milwaukee, WIMilwaukee County | $35,600 | $168 | 58% | Apr–May–Jun |
Revenue is modelled as nightly rate × 365 × occupancy for a three-bedroom home. Bigger homes earn more; the bedroom pages on each market show the spread. Operating costs are modelled at 32% of gross revenue for a nightly rental (cleaning, supplies, utilities, platform fees, maintenance, insurance) and 14% for a monthly rental. Financing assumes a 25% down payment and a 30-year loan at 7%. These are planning assumptions, not quotes — replace them with your own numbers.
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