Door County, WI · Occupancy & ADR
Door County occupancy rate and average daily rate
A well-run Door County short-term rental models at 52% occupancy — about 190 booked nights a year — at an average daily rate of $262. That works out to $136 of revenue per available night.
Occupancy
52%
190 nights booked
Average daily rate
$262
Revenue per available night
$136
ADR × occupancy
Typical stay length
4.2 nights
≈ 45 turnovers a year
Rate versus nights booked
In Door County the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $236 | 58% | 213 | $50,168 |
| Market pricing | $262 | 52% | 190 | $49,728 |
| Price 10% over the market | $288 | 46% | 167 | $48,103 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 36% | $203 |
| Feb | 36% | $203 |
| Mar | 41% | $220 |
| Apr | 47% | $244 |
| May | 58% | $285 |
| Jun | 69% | $326 |
| Jul | 78% | $359 |
| Aug | 76% | $351 |
| Sep | 58% | $285 |
| Oct | 47% | $244 |
| Nov | 39% | $211 |
| Dec | 39% | $211 |
Compare Door County with nearby markets
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