Davis, WV · Occupancy & ADR
Davis occupancy rate and average daily rate
A well-run Davis short-term rental models at 53% occupancy — about 193 booked nights a year — at an average daily rate of $218. That works out to $116 of revenue per available night.
Occupancy
53%
193 nights booked
Average daily rate
$218
Revenue per available night
$116
ADR × occupancy
Typical stay length
4.2 nights
≈ 46 turnovers a year
Rate versus nights booked
In Davis the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $196 | 59% | 217 | $42,466 |
| Market pricing | $218 | 53% | 193 | $42,172 |
| Price 10% over the market | $240 | 47% | 170 | $40,857 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 72% | $277 |
| Feb | 72% | $277 |
| Mar | 68% | $264 |
| Apr | 40% | $179 |
| May | 34% | $159 |
| Jun | 47% | $198 |
| Jul | 55% | $225 |
| Aug | 55% | $225 |
| Sep | 45% | $192 |
| Oct | 38% | $172 |
| Nov | 42% | $185 |
| Dec | 68% | $264 |
Compare Davis with nearby markets
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