Charleston, WV · Occupancy & ADR
Charleston occupancy rate and average daily rate
A well-run Charleston short-term rental models at 52% occupancy — about 190 booked nights a year — at an average daily rate of $145. That works out to $75 of revenue per available night.
Occupancy
52%
190 nights booked
Average daily rate
$145
Revenue per available night
$75
ADR × occupancy
Typical stay length
2.6 nights
≈ 73 turnovers a year
Rate versus nights booked
In Charleston the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $131 | 58% | 213 | $27,847 |
| Market pricing | $145 | 52% | 190 | $27,521 |
| Price 10% over the market | $160 | 46% | 167 | $26,724 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 46% | $132 |
| Feb | 48% | $136 |
| Mar | 54% | $149 |
| Apr | 56% | $154 |
| May | 56% | $154 |
| Jun | 56% | $154 |
| Jul | 52% | $145 |
| Aug | 50% | $141 |
| Sep | 54% | $149 |
| Oct | 56% | $154 |
| Nov | 50% | $141 |
| Dec | 46% | $132 |
Compare Charleston with nearby markets
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