Walla Walla, WA · Occupancy & ADR
Walla Walla occupancy rate and average daily rate
A well-run Walla Walla short-term rental models at 56% occupancy — about 204 booked nights a year — at an average daily rate of $248. That works out to $139 of revenue per available night.
Occupancy
56%
204 nights booked
Average daily rate
$248
Revenue per available night
$139
ADR × occupancy
Typical stay length
4.2 nights
≈ 49 turnovers a year
Rate versus nights booked
In Walla Walla the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $223 | 63% | 229 | $51,051 |
| Market pricing | $248 | 56% | 204 | $50,691 |
| Price 10% over the market | $273 | 49% | 180 | $49,105 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 45% | $210 |
| Feb | 47% | $217 |
| Mar | 51% | $232 |
| Apr | 56% | $247 |
| May | 60% | $262 |
| Jun | 62% | $269 |
| Jul | 65% | $276 |
| Aug | 65% | $276 |
| Sep | 65% | $276 |
| Oct | 62% | $269 |
| Nov | 51% | $232 |
| Dec | 45% | $210 |
Compare Walla Walla with nearby markets
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