Williamsburg, VA · Occupancy & ADR
Williamsburg occupancy rate and average daily rate
A well-run Williamsburg short-term rental models at 58% occupancy — about 212 booked nights a year — at an average daily rate of $205. That works out to $119 of revenue per available night.
Occupancy
58%
212 nights booked
Average daily rate
$205
Revenue per available night
$119
ADR × occupancy
Typical stay length
4.2 nights
≈ 50 turnovers a year
Rate versus nights booked
In Williamsburg the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $185 | 65% | 237 | $43,864 |
| Market pricing | $205 | 58% | 212 | $43,399 |
| Price 10% over the market | $226 | 51% | 186 | $42,103 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 46% | $174 |
| Feb | 49% | $180 |
| Mar | 58% | $205 |
| Apr | 65% | $223 |
| May | 65% | $223 |
| Jun | 63% | $217 |
| Jul | 63% | $217 |
| Aug | 60% | $211 |
| Sep | 60% | $211 |
| Oct | 65% | $223 |
| Nov | 56% | $199 |
| Dec | 46% | $174 |
Compare Williamsburg with nearby markets
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