Roanoke, VA · Occupancy & ADR
Roanoke occupancy rate and average daily rate
A well-run Roanoke short-term rental models at 56% occupancy — about 204 booked nights a year — at an average daily rate of $158. That works out to $88 of revenue per available night.
Occupancy
56%
204 nights booked
Average daily rate
$158
Revenue per available night
$88
ADR × occupancy
Typical stay length
4.2 nights
≈ 49 turnovers a year
Rate versus nights booked
In Roanoke the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $142 | 63% | 229 | $32,508 |
| Market pricing | $158 | 56% | 204 | $32,295 |
| Price 10% over the market | $174 | 49% | 180 | $31,298 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 47% | $139 |
| Feb | 47% | $139 |
| Mar | 49% | $144 |
| Apr | 49% | $144 |
| May | 56% | $158 |
| Jun | 65% | $177 |
| Jul | 69% | $186 |
| Aug | 69% | $186 |
| Sep | 60% | $167 |
| Oct | 63% | $172 |
| Nov | 49% | $144 |
| Dec | 47% | $139 |
Compare Roanoke with nearby markets
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