Virginia · Market rankings
Most Seasonal Vacation Rental Markets in Virginia
Where Virginia demand concentrates into a short window — and where cash flow has to be planned around it.
Modelled estimate
| # | Market | Share of revenue in top 4 months | Nightly rate | Occupancy | Peak season |
|---|---|---|---|---|---|
| 1 | Smith Mountain Lake — Moneta, VABedford County | 54% | $248 | 52% | Jun–Jul–Aug |
| 2 | Luray, VAPage County | 48% | $198 | 55% | Jun–Jul–Aug |
| 3 | Front Royal, VAWarren County | 48% | $188 | 55% | Jun–Jul–Aug |
| 4 | Virginia Beach, VAVirginia Beach City | 48% | $248 | 60% | Jun–Jul–Aug |
| 5 | Chincoteague, VAAccomack County | 47% | $235 | 55% | Jun–Jul–Aug |
| 6 | Roanoke, VARoanoke City | 45% | $158 | 56% | Jun–Jul–Aug |
| 7 | Charlottesville, VAAlbemarle County | 42% | $228 | 60% | Jul–Aug–Sep |
| 8 | Alexandria, VAAlexandria City | 40% | $228 | 64% | Apr–May–Oct |
| 9 | Chincoteague area — Onancock, VAAccomack County | 40% | $188 | 50% | Apr–May–Oct |
| 10 | Williamsburg, VAJames City County | 40% | $205 | 58% | Apr–May–Oct |
| 11 | Richmond, VARichmond City | 38% | $172 | 59% | Apr–May–Jun |
Seasonality is the share of modelled annual revenue that lands in the four strongest months. Above roughly 48% we call a market highly seasonal. Operating costs are modelled at 32% of gross revenue for a nightly rental (cleaning, supplies, utilities, platform fees, maintenance, insurance) and 14% for a monthly rental. Financing assumes a 25% down payment and a 30-year loan at 7%. These are planning assumptions, not quotes — replace them with your own numbers.
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