Front Royal, VA · Occupancy & ADR
Front Royal occupancy rate and average daily rate
A well-run Front Royal short-term rental models at 55% occupancy — about 201 booked nights a year — at an average daily rate of $188. That works out to $103 of revenue per available night.
Occupancy
55%
201 nights booked
Average daily rate
$188
Revenue per available night
$103
ADR × occupancy
Typical stay length
4.2 nights
≈ 48 turnovers a year
Rate versus nights booked
In Front Royal the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $169 | 62% | 225 | $37,998 |
| Market pricing | $188 | 55% | 201 | $37,741 |
| Price 10% over the market | $207 | 48% | 177 | $36,569 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 40% | $149 |
| Feb | 42% | $154 |
| Mar | 48% | $171 |
| Apr | 55% | $188 |
| May | 64% | $211 |
| Jun | 70% | $227 |
| Jul | 73% | $233 |
| Aug | 70% | $227 |
| Sep | 64% | $211 |
| Oct | 55% | $188 |
| Nov | 42% | $154 |
| Dec | 37% | $143 |
Compare Front Royal with nearby markets
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