St. George, UT · Occupancy & ADR
St. George occupancy rate and average daily rate
A well-run St. George short-term rental models at 60% occupancy — about 219 booked nights a year — at an average daily rate of $218. That works out to $131 of revenue per available night.
Occupancy
60%
219 nights booked
Average daily rate
$218
Revenue per available night
$131
ADR × occupancy
Typical stay length
4.2 nights
≈ 52 turnovers a year
Rate versus nights booked
In St. George the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $196 | 67% | 245 | $48,075 |
| Market pricing | $218 | 60% | 219 | $47,742 |
| Price 10% over the market | $240 | 53% | 193 | $46,253 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 70% | $244 |
| Feb | 74% | $257 |
| Mar | 79% | $269 |
| Apr | 67% | $238 |
| May | 56% | $206 |
| Jun | 44% | $175 |
| Jul | 42% | $169 |
| Aug | 44% | $175 |
| Sep | 51% | $194 |
| Oct | 60% | $219 |
| Nov | 65% | $232 |
| Dec | 67% | $238 |
Compare St. George with nearby markets
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