Salt Lake City, UT · Occupancy & ADR
Salt Lake City occupancy rate and average daily rate
A well-run Salt Lake City short-term rental models at 62% occupancy — about 226 booked nights a year — at an average daily rate of $198. That works out to $123 of revenue per available night.
Occupancy
62%
226 nights booked
Average daily rate
$198
Revenue per available night
$123
ADR × occupancy
Typical stay length
2.6 nights
≈ 87 turnovers a year
Rate versus nights booked
In Salt Lake City the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $178 | 69% | 253 | $45,115 |
| Market pricing | $198 | 62% | 226 | $44,807 |
| Price 10% over the market | $218 | 55% | 199 | $43,413 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 55% | $180 |
| Feb | 57% | $186 |
| Mar | 64% | $204 |
| Apr | 67% | $210 |
| May | 67% | $210 |
| Jun | 67% | $210 |
| Jul | 62% | $198 |
| Aug | 60% | $192 |
| Sep | 64% | $204 |
| Oct | 67% | $210 |
| Nov | 60% | $192 |
| Dec | 55% | $180 |
Compare Salt Lake City with nearby markets
Want a second opinion on your property?
Send us the address and we will tell you what we think it can do, what the local rules require, and whether co-hosting makes sense for you.