Park City, UT · Occupancy & ADR
Park City occupancy rate and average daily rate
A well-run Park City short-term rental models at 58% occupancy — about 212 booked nights a year — at an average daily rate of $498. That works out to $289 of revenue per available night.
Occupancy
58%
212 nights booked
Average daily rate
$498
Revenue per available night
$289
ADR × occupancy
Typical stay length
4.2 nights
≈ 50 turnovers a year
Rate versus nights booked
In Park City the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $448 | 65% | 237 | $106,223 |
| Market pricing | $498 | 58% | 212 | $105,427 |
| Price 10% over the market | $548 | 51% | 186 | $102,090 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 79% | $632 |
| Feb | 79% | $632 |
| Mar | 74% | $603 |
| Apr | 44% | $408 |
| May | 37% | $364 |
| Jun | 51% | $453 |
| Jul | 60% | $513 |
| Aug | 60% | $513 |
| Sep | 49% | $438 |
| Oct | 42% | $393 |
| Nov | 46% | $423 |
| Dec | 74% | $603 |
Compare Park City with nearby markets
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