Heber City, UT · Occupancy & ADR
Heber City occupancy rate and average daily rate
A well-run Heber City short-term rental models at 55% occupancy — about 201 booked nights a year — at an average daily rate of $298. That works out to $164 of revenue per available night.
Occupancy
55%
201 nights booked
Average daily rate
$298
Revenue per available night
$164
ADR × occupancy
Typical stay length
4.2 nights
≈ 48 turnovers a year
Rate versus nights booked
In Heber City the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $268 | 62% | 225 | $60,257 |
| Market pricing | $298 | 55% | 201 | $59,824 |
| Price 10% over the market | $328 | 48% | 177 | $57,944 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 75% | $378 |
| Feb | 75% | $378 |
| Mar | 70% | $361 |
| Apr | 42% | $244 |
| May | 35% | $218 |
| Jun | 48% | $271 |
| Jul | 57% | $307 |
| Aug | 57% | $307 |
| Sep | 46% | $262 |
| Oct | 40% | $235 |
| Nov | 44% | $253 |
| Dec | 70% | $361 |
Compare Heber City with nearby markets
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