Escalante, UT · Occupancy & ADR
Escalante occupancy rate and average daily rate
A well-run Escalante short-term rental models at 52% occupancy — about 190 booked nights a year — at an average daily rate of $218. That works out to $113 of revenue per available night.
Occupancy
52%
190 nights booked
Average daily rate
$218
Revenue per available night
$113
ADR × occupancy
Typical stay length
4.2 nights
≈ 45 turnovers a year
Rate versus nights booked
In Escalante the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $196 | 58% | 213 | $41,665 |
| Market pricing | $218 | 52% | 190 | $41,376 |
| Price 10% over the market | $240 | 46% | 167 | $40,086 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 37% | $172 |
| Feb | 40% | $179 |
| Mar | 46% | $198 |
| Apr | 52% | $218 |
| May | 60% | $244 |
| Jun | 67% | $264 |
| Jul | 69% | $270 |
| Aug | 67% | $264 |
| Sep | 60% | $244 |
| Oct | 52% | $218 |
| Nov | 40% | $179 |
| Dec | 35% | $166 |
Compare Escalante with nearby markets
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