Utah · Market rankings
Best Airbnb Markets in Utah
Every Utah market in the Ashota database, ranked on a composite of modelled revenue, occupancy, demand drivers and destination strength. Park City leads the state.
| # | Market | Ashota score | Nightly rate | Occupancy | Peak season |
|---|---|---|---|---|---|
| 1 | Park City, UTSummit County | 76/100 | $498 | 58% | Jan–Feb–Mar |
| 2 | Heber City, UTWasatch County | 62/100 | $298 | 55% | Jan–Feb–Mar |
| 3 | Moab, UTGrand County | 62/100 | $298 | 60% | Jun–Jul–Aug |
| 4 | St. George, UTWashington County | 61/100 | $218 | 60% | Jan–Feb–Mar |
| 5 | Salt Lake area — Ogden, UTWeber County | 60/100 | $218 | 56% | Jan–Feb–Mar |
| 6 | Kanab, UTKane County | 56/100 | $228 | 58% | Jun–Jul–Aug |
| 7 | Salt Lake City, UTSalt Lake County | 55/100 | $198 | 62% | Apr–May–Jun |
| 8 | Springdale, UTWashington County | 55/100 | $322 | 62% | Jun–Jul–Aug |
| 9 | Provo, UTUtah County | 52/100 | $182 | 56% | Apr–Sep–Oct |
| 10 | Cedar City, UTIron County | 51/100 | $188 | 55% | Jun–Jul–Aug |
| 11 | Escalante, UTGarfield County | 51/100 | $218 | 52% | Jun–Jul–Aug |
| 12 | Blanding, UTSan Juan County | 49/100 | $165 | 50% | Jun–Jul–Aug |
| 13 | Bryce, UTGarfield County | 46/100 | $248 | 55% | Jun–Jul–Aug |
| 14 | Torrey, UTWayne County | 45/100 | $238 | 53% | Jun–Jul–Aug |
| 15 | Green River, UTEmery County | 41/100 | $155 | 50% | Jun–Jul–Aug |
The Ashota score blends modelled revenue, modelled occupancy, population and the number of distinct demand drivers we track for the market. Operating costs are modelled at 32% of gross revenue for a nightly rental (cleaning, supplies, utilities, platform fees, maintenance, insurance) and 14% for a monthly rental. Financing assumes a 25% down payment and a 30-year loan at 7%. These are planning assumptions, not quotes — replace them with your own numbers.
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