Sevierville, TN · Occupancy & ADR
Sevierville occupancy rate and average daily rate
A well-run Sevierville short-term rental models at 61% occupancy — about 223 booked nights a year — at an average daily rate of $282. That works out to $172 of revenue per available night.
Occupancy
61%
223 nights booked
Average daily rate
$282
Revenue per available night
$172
ADR × occupancy
Typical stay length
4.2 nights
≈ 53 turnovers a year
Rate versus nights booked
In Sevierville the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $254 | 68% | 249 | $63,339 |
| Market pricing | $282 | 61% | 223 | $62,787 |
| Price 10% over the market | $310 | 54% | 196 | $60,739 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 51% | $248 |
| Feb | 51% | $248 |
| Mar | 54% | $257 |
| Apr | 54% | $257 |
| May | 61% | $282 |
| Jun | 71% | $316 |
| Jul | 76% | $333 |
| Aug | 76% | $333 |
| Sep | 66% | $299 |
| Oct | 68% | $307 |
| Nov | 54% | $257 |
| Dec | 51% | $248 |
Compare Sevierville with nearby markets
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