Custer, SD · Occupancy & ADR
Custer occupancy rate and average daily rate
A well-run Custer short-term rental models at 54% occupancy — about 197 booked nights a year — at an average daily rate of $228. That works out to $123 of revenue per available night.
Occupancy
54%
197 nights booked
Average daily rate
$228
Revenue per available night
$123
ADR × occupancy
Typical stay length
4.2 nights
≈ 47 turnovers a year
Rate versus nights booked
In Custer the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $205 | 60% | 221 | $45,254 |
| Market pricing | $228 | 54% | 197 | $44,939 |
| Price 10% over the market | $251 | 48% | 173 | $43,535 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 39% | $180 |
| Feb | 41% | $187 |
| Mar | 48% | $207 |
| Apr | 54% | $228 |
| May | 63% | $255 |
| Jun | 69% | $276 |
| Jul | 71% | $283 |
| Aug | 69% | $276 |
| Sep | 63% | $255 |
| Oct | 54% | $228 |
| Nov | 41% | $187 |
| Dec | 37% | $173 |
Compare Custer with nearby markets
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