Surfside Beach, SC · Occupancy & ADR
Surfside Beach occupancy rate and average daily rate
A well-run Surfside Beach short-term rental models at 57% occupancy — about 208 booked nights a year — at an average daily rate of $248. That works out to $141 of revenue per available night.
Occupancy
57%
208 nights booked
Average daily rate
$248
Revenue per available night
$141
ADR × occupancy
Typical stay length
4.2 nights
≈ 50 turnovers a year
Rate versus nights booked
In Surfside Beach the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $223 | 64% | 233 | $51,963 |
| Market pricing | $248 | 57% | 208 | $51,596 |
| Price 10% over the market | $273 | 50% | 183 | $49,982 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 43% | $203 |
| Feb | 46% | $211 |
| Mar | 55% | $241 |
| Apr | 59% | $255 |
| May | 64% | $270 |
| Jun | 71% | $293 |
| Jul | 75% | $308 |
| Aug | 73% | $300 |
| Sep | 59% | $255 |
| Oct | 50% | $226 |
| Nov | 46% | $211 |
| Dec | 43% | $203 |
Compare Surfside Beach with nearby markets
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