Pawleys Island, SC · Occupancy & ADR
Pawleys Island occupancy rate and average daily rate
A well-run Pawleys Island short-term rental models at 58% occupancy — about 212 booked nights a year — at an average daily rate of $282. That works out to $164 of revenue per available night.
Occupancy
58%
212 nights booked
Average daily rate
$282
Revenue per available night
$164
ADR × occupancy
Typical stay length
4.2 nights
≈ 50 turnovers a year
Rate versus nights booked
In Pawleys Island the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $254 | 65% | 237 | $60,224 |
| Market pricing | $282 | 58% | 212 | $59,699 |
| Price 10% over the market | $310 | 51% | 186 | $57,752 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 44% | $231 |
| Feb | 46% | $240 |
| Mar | 56% | $274 |
| Apr | 60% | $290 |
| May | 65% | $307 |
| Jun | 72% | $333 |
| Jul | 77% | $350 |
| Aug | 74% | $341 |
| Sep | 60% | $290 |
| Oct | 51% | $257 |
| Nov | 46% | $240 |
| Dec | 44% | $231 |
Compare Pawleys Island with nearby markets
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