Hilton Head Island, SC · Occupancy & ADR
Hilton Head Island occupancy rate and average daily rate
A well-run Hilton Head Island short-term rental models at 62% occupancy — about 226 booked nights a year — at an average daily rate of $332. That works out to $206 of revenue per available night.
Occupancy
62%
226 nights booked
Average daily rate
$332
Revenue per available night
$206
ADR × occupancy
Typical stay length
4.2 nights
≈ 54 turnovers a year
Rate versus nights booked
In Hilton Head Island the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $299 | 69% | 253 | $75,783 |
| Market pricing | $332 | 62% | 226 | $75,132 |
| Price 10% over the market | $365 | 55% | 199 | $72,688 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 47% | $272 |
| Feb | 50% | $282 |
| Mar | 60% | $322 |
| Apr | 64% | $342 |
| May | 69% | $362 |
| Jun | 77% | $392 |
| Jul | 82% | $412 |
| Aug | 79% | $402 |
| Sep | 64% | $342 |
| Oct | 55% | $302 |
| Nov | 50% | $282 |
| Dec | 47% | $272 |
Compare Hilton Head Island with nearby markets
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