South Carolina · County intelligence

Charleston County vacation rental market

5 tracked short-term rental markets sit inside Charleston County. Across them, nightly rates model at $355 and occupancy at 60%, for roughly $77,160 of gross annual revenue on a three-bedroom home.

Modelled estimate

Markets in Charleston County

#MarketModelled annual revenueNightly rateOccupancyPeak season
1Kiawah Island, SCCharleston County$92,400$45256%Jun–Jul–Aug
2Isle of Palms, SCCharleston County$82,800$37261%Jun–Jul–Aug
3Seabrook Island, SCCharleston County$72,700$36255%Jun–Jul–Aug
4Charleston, SCCharleston County$71,800$29866%Apr–May–Oct
5Folly Beach, SCCharleston County$66,100$29262%Jun–Jul–Aug

Why the county matters

Short-term rental rules in Charleston County rarely sit in one place. A home inside an incorporated city usually answers to that city's ordinance, while a home in unincorporated Charleston County answers to the county — often with different licence, inspection and minimum-stay requirements. County-level tourist development tax normally applies either way, on top of state sales tax.

Before buying, confirm two things: which jurisdiction the parcel actually sits in, and whether that jurisdiction caps or zones short-term rentals.

Rule status by market

We have not yet verified an official Charleston County ordinance against a primary source, so no rule position is stated here. Always confirm with the county before committing.

Operating costs are modelled at 32% of gross revenue for a nightly rental (cleaning, supplies, utilities, platform fees, maintenance, insurance) and 14% for a monthly rental. Financing assumes a 25% down payment and a 30-year loan at 7%. These are planning assumptions, not quotes — replace them with your own numbers.

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