Columbia, SC · Occupancy & ADR
Columbia occupancy rate and average daily rate
A well-run Columbia short-term rental models at 56% occupancy — about 204 booked nights a year — at an average daily rate of $165. That works out to $92 of revenue per available night.
Occupancy
56%
204 nights booked
Average daily rate
$165
Revenue per available night
$92
ADR × occupancy
Typical stay length
2.6 nights
≈ 78 turnovers a year
Rate versus nights booked
In Columbia the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $149 | 63% | 229 | $34,110 |
| Market pricing | $165 | 56% | 204 | $33,726 |
| Price 10% over the market | $182 | 49% | 180 | $32,737 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 47% | $145 |
| Feb | 52% | $155 |
| Mar | 56% | $165 |
| Apr | 58% | $170 |
| May | 58% | $170 |
| Jun | 54% | $160 |
| Jul | 52% | $155 |
| Aug | 58% | $170 |
| Sep | 65% | $185 |
| Oct | 65% | $185 |
| Nov | 56% | $165 |
| Dec | 52% | $155 |
Compare Columbia with nearby markets
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