Broken Bow, OK · Occupancy & ADR
Broken Bow occupancy rate and average daily rate
A well-run Broken Bow short-term rental models at 58% occupancy — about 212 booked nights a year — at an average daily rate of $252. That works out to $146 of revenue per available night.
Occupancy
58%
212 nights booked
Average daily rate
$252
Revenue per available night
$146
ADR × occupancy
Typical stay length
4.2 nights
≈ 50 turnovers a year
Rate versus nights booked
In Broken Bow the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $227 | 65% | 237 | $53,823 |
| Market pricing | $252 | 58% | 212 | $53,348 |
| Price 10% over the market | $277 | 51% | 186 | $51,604 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 41% | $195 |
| Feb | 41% | $195 |
| Mar | 45% | $211 |
| Apr | 53% | $235 |
| May | 65% | $274 |
| Jun | 77% | $314 |
| Jul | 87% | $345 |
| Aug | 84% | $337 |
| Sep | 65% | $274 |
| Oct | 53% | $235 |
| Nov | 43% | $203 |
| Dec | 43% | $203 |
Compare Broken Bow with nearby markets
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