Southport, NC · Occupancy & ADR
Southport occupancy rate and average daily rate
A well-run Southport short-term rental models at 55% occupancy — about 201 booked nights a year — at an average daily rate of $248. That works out to $136 of revenue per available night.
Occupancy
55%
201 nights booked
Average daily rate
$248
Revenue per available night
$136
ADR × occupancy
Typical stay length
4.2 nights
≈ 48 turnovers a year
Rate versus nights booked
In Southport the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $223 | 62% | 225 | $50,139 |
| Market pricing | $248 | 55% | 201 | $49,786 |
| Price 10% over the market | $273 | 48% | 177 | $48,228 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 42% | $203 |
| Feb | 44% | $211 |
| Mar | 53% | $241 |
| Apr | 57% | $255 |
| May | 62% | $270 |
| Jun | 68% | $293 |
| Jul | 73% | $308 |
| Aug | 70% | $300 |
| Sep | 57% | $255 |
| Oct | 48% | $226 |
| Nov | 44% | $211 |
| Dec | 42% | $203 |
Compare Southport with nearby markets
Want a second opinion on your property?
Send us the address and we will tell you what we think it can do, what the local rules require, and whether co-hosting makes sense for you.