Raleigh, NC · Occupancy & ADR
Raleigh occupancy rate and average daily rate
A well-run Raleigh short-term rental models at 61% occupancy — about 223 booked nights a year — at an average daily rate of $175. That works out to $107 of revenue per available night.
Occupancy
61%
223 nights booked
Average daily rate
$175
Revenue per available night
$107
ADR × occupancy
Typical stay length
2.6 nights
≈ 86 turnovers a year
Rate versus nights booked
In Raleigh the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $158 | 68% | 249 | $39,400 |
| Market pricing | $175 | 61% | 223 | $38,964 |
| Price 10% over the market | $193 | 54% | 196 | $37,815 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 54% | $159 |
| Feb | 56% | $165 |
| Mar | 63% | $180 |
| Apr | 66% | $186 |
| May | 66% | $186 |
| Jun | 66% | $186 |
| Jul | 61% | $175 |
| Aug | 59% | $170 |
| Sep | 63% | $180 |
| Oct | 66% | $186 |
| Nov | 59% | $170 |
| Dec | 54% | $159 |
Compare Raleigh with nearby markets
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