Banner Elk, NC · Occupancy & ADR
Banner Elk occupancy rate and average daily rate
A well-run Banner Elk short-term rental models at 56% occupancy — about 204 booked nights a year — at an average daily rate of $242. That works out to $136 of revenue per available night.
Occupancy
56%
204 nights booked
Average daily rate
$242
Revenue per available night
$136
ADR × occupancy
Typical stay length
4.2 nights
≈ 49 turnovers a year
Rate versus nights booked
In Banner Elk the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $218 | 63% | 229 | $49,906 |
| Market pricing | $242 | 56% | 204 | $49,465 |
| Price 10% over the market | $266 | 49% | 180 | $47,846 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 76% | $307 |
| Feb | 76% | $307 |
| Mar | 72% | $293 |
| Apr | 43% | $198 |
| May | 36% | $177 |
| Jun | 49% | $220 |
| Jul | 58% | $249 |
| Aug | 58% | $249 |
| Sep | 47% | $213 |
| Oct | 40% | $191 |
| Nov | 45% | $206 |
| Dec | 72% | $293 |
Compare Banner Elk with nearby markets
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