Asheville, NC · Occupancy & ADR
Asheville occupancy rate and average daily rate
A well-run Asheville short-term rental models at 65% occupancy — about 237 booked nights a year — at an average daily rate of $265. That works out to $172 of revenue per available night.
Occupancy
65%
237 nights booked
Average daily rate
$265
Revenue per available night
$172
ADR × occupancy
Typical stay length
4.2 nights
≈ 56 turnovers a year
Rate versus nights booked
In Asheville the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $239 | 73% | 266 | $63,507 |
| Market pricing | $265 | 65% | 237 | $62,871 |
| Price 10% over the market | $292 | 57% | 209 | $60,964 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 55% | $233 |
| Feb | 55% | $233 |
| Mar | 57% | $241 |
| Apr | 57% | $241 |
| May | 65% | $265 |
| Jun | 75% | $297 |
| Jul | 81% | $313 |
| Aug | 81% | $313 |
| Sep | 70% | $281 |
| Oct | 73% | $289 |
| Nov | 57% | $241 |
| Dec | 55% | $233 |
Compare Asheville with nearby markets
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