Niagara Falls, NY · Occupancy & ADR
Niagara Falls occupancy rate and average daily rate
A well-run Niagara Falls short-term rental models at 58% occupancy — about 212 booked nights a year — at an average daily rate of $172. That works out to $100 of revenue per available night.
Occupancy
58%
212 nights booked
Average daily rate
$172
Revenue per available night
$100
ADR × occupancy
Typical stay length
4.2 nights
≈ 50 turnovers a year
Rate versus nights booked
In Niagara Falls the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $155 | 65% | 237 | $36,751 |
| Market pricing | $172 | 58% | 212 | $36,412 |
| Price 10% over the market | $189 | 51% | 186 | $35,210 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 38% | $128 |
| Feb | 40% | $133 |
| Mar | 45% | $144 |
| Apr | 52% | $160 |
| May | 67% | $192 |
| Jun | 81% | $224 |
| Jul | 88% | $240 |
| Aug | 86% | $234 |
| Sep | 69% | $197 |
| Oct | 50% | $154 |
| Nov | 40% | $133 |
| Dec | 38% | $128 |
Compare Niagara Falls with nearby markets
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