New Mexico · Market rankings
Most Seasonal Vacation Rental Markets in New Mexico
Where New Mexico demand concentrates into a short window — and where cash flow has to be planned around it.
Modelled estimate
| # | Market | Share of revenue in top 4 months | Nightly rate | Occupancy | Peak season |
|---|---|---|---|---|---|
| 1 | Taos, NMTaos County | 52% | $252 | 55% | Jan–Feb–Mar |
| 2 | Albuquerque, NMBernalillo County | 45% | $168 | 58% | Jan–Feb–Mar |
| 3 | Las Cruces, NMDona Ana County | 45% | $145 | 55% | Jan–Feb–Mar |
| 4 | Ruidoso, NMLincoln County | 45% | $218 | 54% | Jun–Jul–Aug |
| 5 | Santa Fe, NMSanta Fe County | 40% | $282 | 60% | Apr–May–Oct |
Seasonality is the share of modelled annual revenue that lands in the four strongest months. Above roughly 48% we call a market highly seasonal. Operating costs are modelled at 32% of gross revenue for a nightly rental (cleaning, supplies, utilities, platform fees, maintenance, insurance) and 14% for a monthly rental. Financing assumes a 25% down payment and a 30-year loan at 7%. These are planning assumptions, not quotes — replace them with your own numbers.
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