New Mexico · Market rankings
Highest Occupancy Vacation Rental Markets in New Mexico
Where New Mexico short-term rentals keep the calendar full. Santa Fe models highest at 60% occupancy.
Modelled estimate
| # | Market | Modelled occupancy | Nightly rate | Occupancy | Peak season |
|---|---|---|---|---|---|
| 1 | Santa Fe, NMSanta Fe County | 60% | $282 | 60% | Apr–May–Oct |
| 2 | Albuquerque, NMBernalillo County | 58% | $168 | 58% | Jan–Feb–Mar |
| 3 | Taos, NMTaos County | 55% | $252 | 55% | Jan–Feb–Mar |
| 4 | Las Cruces, NMDona Ana County | 55% | $145 | 55% | Jan–Feb–Mar |
| 5 | Ruidoso, NMLincoln County | 54% | $218 | 54% | Jun–Jul–Aug |
Occupancy is the modelled annual average for a well-run, professionally priced listing — not a first-year figure for a new listing. Operating costs are modelled at 32% of gross revenue for a nightly rental (cleaning, supplies, utilities, platform fees, maintenance, insurance) and 14% for a monthly rental. Financing assumes a 25% down payment and a 30-year loan at 7%. These are planning assumptions, not quotes — replace them with your own numbers.
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