New Mexico · Market rankings
Highest Airbnb Revenue Markets in New Mexico
New Mexico markets ranked by modelled gross annual revenue for a typical three-bedroom short-term rental. Santa Fe models highest at $61,800.
| # | Market | Modelled annual revenue | Nightly rate | Occupancy | Peak season |
|---|---|---|---|---|---|
| 1 | Santa Fe, NMSanta Fe County | $61,800 | $282 | 60% | Apr–May–Oct |
| 2 | Taos, NMTaos County | $50,600 | $252 | 55% | Jan–Feb–Mar |
| 3 | Ruidoso, NMLincoln County | $43,000 | $218 | 54% | Jun–Jul–Aug |
| 4 | Albuquerque, NMBernalillo County | $35,600 | $168 | 58% | Jan–Feb–Mar |
| 5 | Las Cruces, NMDona Ana County | $29,100 | $145 | 55% | Jan–Feb–Mar |
Revenue is modelled as nightly rate × 365 × occupancy for a three-bedroom home. Bigger homes earn more; the bedroom pages on each market show the spread. Operating costs are modelled at 32% of gross revenue for a nightly rental (cleaning, supplies, utilities, platform fees, maintenance, insurance) and 14% for a monthly rental. Financing assumes a 25% down payment and a 30-year loan at 7%. These are planning assumptions, not quotes — replace them with your own numbers.
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