New Mexico · Market rankings
Best Airbnb Markets in New Mexico
Every New Mexico market in the Ashota database, ranked on a composite of modelled revenue, occupancy, demand drivers and destination strength. Santa Fe leads the state.
| # | Market | Ashota score | Nightly rate | Occupancy | Peak season |
|---|---|---|---|---|---|
| 1 | Santa Fe, NMSanta Fe County | 66/100 | $282 | 60% | Apr–May–Oct |
| 2 | Taos, NMTaos County | 57/100 | $252 | 55% | Jan–Feb–Mar |
| 3 | Albuquerque, NMBernalillo County | 57/100 | $168 | 58% | Jan–Feb–Mar |
| 4 | Las Cruces, NMDona Ana County | 55/100 | $145 | 55% | Jan–Feb–Mar |
| 5 | Ruidoso, NMLincoln County | 55/100 | $218 | 54% | Jun–Jul–Aug |
The Ashota score blends modelled revenue, modelled occupancy, population and the number of distinct demand drivers we track for the market. Operating costs are modelled at 32% of gross revenue for a nightly rental (cleaning, supplies, utilities, platform fees, maintenance, insurance) and 14% for a monthly rental. Financing assumes a 25% down payment and a 30-year loan at 7%. These are planning assumptions, not quotes — replace them with your own numbers.
Want a second opinion on your property?
Send us the address and we will tell you what we think it can do, what the local rules require, and whether co-hosting makes sense for you.