Point Pleasant Beach, NJ · Occupancy & ADR
Point Pleasant Beach occupancy rate and average daily rate
A well-run Point Pleasant Beach short-term rental models at 53% occupancy — about 193 booked nights a year — at an average daily rate of $288. That works out to $153 of revenue per available night.
Occupancy
53%
193 nights booked
Average daily rate
$288
Revenue per available night
$153
ADR × occupancy
Typical stay length
4.2 nights
≈ 46 turnovers a year
Rate versus nights booked
In Point Pleasant Beach the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $259 | 59% | 217 | $56,116 |
| Market pricing | $288 | 53% | 193 | $55,714 |
| Price 10% over the market | $317 | 47% | 170 | $53,965 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 40% | $236 |
| Feb | 42% | $245 |
| Mar | 51% | $279 |
| Apr | 55% | $297 |
| May | 59% | $314 |
| Jun | 66% | $340 |
| Jul | 70% | $357 |
| Aug | 68% | $348 |
| Sep | 55% | $297 |
| Oct | 47% | $262 |
| Nov | 42% | $245 |
| Dec | 40% | $236 |
Compare Point Pleasant Beach with nearby markets
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