Atlantic City, NJ · Occupancy & ADR
Atlantic City occupancy rate and average daily rate
A well-run Atlantic City short-term rental models at 58% occupancy — about 212 booked nights a year — at an average daily rate of $182. That works out to $106 of revenue per available night.
Occupancy
58%
212 nights booked
Average daily rate
$182
Revenue per available night
$106
ADR × occupancy
Typical stay length
2.6 nights
≈ 82 turnovers a year
Rate versus nights booked
In Atlantic City the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $164 | 65% | 237 | $38,885 |
| Market pricing | $182 | 58% | 212 | $38,529 |
| Price 10% over the market | $200 | 51% | 186 | $37,259 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 53% | $171 |
| Feb | 56% | $177 |
| Mar | 63% | $193 |
| Apr | 63% | $193 |
| May | 60% | $187 |
| Jun | 58% | $182 |
| Jul | 56% | $177 |
| Aug | 56% | $177 |
| Sep | 60% | $187 |
| Oct | 63% | $193 |
| Nov | 56% | $177 |
| Dec | 53% | $171 |
Compare Atlantic City with nearby markets
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