Asbury Park, NJ · Occupancy & ADR
Asbury Park occupancy rate and average daily rate
A well-run Asbury Park short-term rental models at 56% occupancy — about 204 booked nights a year — at an average daily rate of $278. That works out to $156 of revenue per available night.
Occupancy
56%
204 nights booked
Average daily rate
$278
Revenue per available night
$156
ADR × occupancy
Typical stay length
4.2 nights
≈ 49 turnovers a year
Rate versus nights booked
In Asbury Park the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $250 | 63% | 229 | $57,232 |
| Market pricing | $278 | 56% | 204 | $56,823 |
| Price 10% over the market | $306 | 49% | 180 | $55,041 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 43% | $228 |
| Feb | 45% | $236 |
| Mar | 54% | $270 |
| Apr | 58% | $286 |
| May | 63% | $303 |
| Jun | 69% | $328 |
| Jul | 74% | $345 |
| Aug | 72% | $336 |
| Sep | 58% | $286 |
| Oct | 49% | $253 |
| Nov | 45% | $236 |
| Dec | 43% | $228 |
Compare Asbury Park with nearby markets
Want a second opinion on your property?
Send us the address and we will tell you what we think it can do, what the local rules require, and whether co-hosting makes sense for you.