North Conway, NH · Occupancy & ADR
North Conway occupancy rate and average daily rate
A well-run North Conway short-term rental models at 57% occupancy — about 208 booked nights a year — at an average daily rate of $232. That works out to $132 of revenue per available night.
Occupancy
57%
208 nights booked
Average daily rate
$232
Revenue per available night
$132
ADR × occupancy
Typical stay length
4.2 nights
≈ 50 turnovers a year
Rate versus nights booked
In North Conway the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $209 | 64% | 233 | $48,700 |
| Market pricing | $232 | 57% | 208 | $48,268 |
| Price 10% over the market | $255 | 50% | 183 | $46,686 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 78% | $295 |
| Feb | 78% | $295 |
| Mar | 73% | $281 |
| Apr | 43% | $190 |
| May | 36% | $169 |
| Jun | 50% | $211 |
| Jul | 59% | $239 |
| Aug | 59% | $239 |
| Sep | 48% | $204 |
| Oct | 41% | $183 |
| Nov | 46% | $197 |
| Dec | 73% | $281 |
Compare North Conway with nearby markets
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