Henderson, NV · Occupancy & ADR
Henderson occupancy rate and average daily rate
A well-run Henderson short-term rental models at 65% occupancy — about 237 booked nights a year — at an average daily rate of $205. That works out to $133 of revenue per available night.
Occupancy
65%
237 nights booked
Average daily rate
$205
Revenue per available night
$133
ADR × occupancy
Typical stay length
2.6 nights
≈ 91 turnovers a year
Rate versus nights booked
In Henderson the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $185 | 73% | 266 | $49,158 |
| Market pricing | $205 | 65% | 237 | $48,636 |
| Price 10% over the market | $226 | 57% | 209 | $47,184 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 57% | $187 |
| Feb | 60% | $193 |
| Mar | 68% | $211 |
| Apr | 70% | $217 |
| May | 70% | $217 |
| Jun | 70% | $217 |
| Jul | 65% | $205 |
| Aug | 62% | $199 |
| Sep | 68% | $211 |
| Oct | 70% | $217 |
| Nov | 62% | $199 |
| Dec | 57% | $187 |
Compare Henderson with nearby markets
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