Big Sky, MT · Occupancy & ADR
Big Sky occupancy rate and average daily rate
A well-run Big Sky short-term rental models at 55% occupancy — about 201 booked nights a year — at an average daily rate of $452. That works out to $249 of revenue per available night.
Occupancy
55%
201 nights booked
Average daily rate
$452
Revenue per available night
$249
ADR × occupancy
Typical stay length
4.2 nights
≈ 48 turnovers a year
Rate versus nights booked
In Big Sky the two levers move against each other. Modelled outcomes at three pricing positions:
| Pricing position | Nightly rate | Occupancy | Nights | Gross revenue |
|---|---|---|---|---|
| Price 10% under the market | $407 | 62% | 225 | $91,510 |
| Market pricing | $452 | 55% | 201 | $90,739 |
| Price 10% over the market | $497 | 48% | 177 | $87,800 |
The trade-off uses a modelled price elasticity: a 10% price move shifts occupancy by roughly 12% in the opposite direction. Real elasticity varies by property and by season — treat this as a way to frame the decision, not a forecast.
Occupancy by month
| Month | Modelled occupancy | Modelled ADR |
|---|---|---|
| Jan | 75% | $574 |
| Feb | 75% | $574 |
| Mar | 70% | $547 |
| Apr | 42% | $371 |
| May | 35% | $330 |
| Jun | 48% | $411 |
| Jul | 57% | $466 |
| Aug | 57% | $466 |
| Sep | 46% | $398 |
| Oct | 40% | $357 |
| Nov | 44% | $384 |
| Dec | 70% | $547 |
Compare Big Sky with nearby markets
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