Montana · Market rankings
Best Airbnb Markets in Montana
Every Montana market in the Ashota database, ranked on a composite of modelled revenue, occupancy, demand drivers and destination strength. Big Sky leads the state.
| # | Market | Ashota score | Nightly rate | Occupancy | Peak season |
|---|---|---|---|---|---|
| 1 | Big Sky, MTGallatin County | 69/100 | $452 | 55% | Jan–Feb–Mar |
| 2 | Bozeman, MTGallatin County | 64/100 | $278 | 58% | Jun–Jul–Aug |
| 3 | Whitefish, MTFlathead County | 63/100 | $318 | 56% | Jan–Feb–Mar |
| 4 | Kalispell, MTFlathead County | 60/100 | $248 | 55% | Jun–Jul–Aug |
| 5 | Missoula, MTMissoula County | 54/100 | $205 | 56% | Apr–Sep–Oct |
| 6 | West Yellowstone, MTGallatin County | 50/100 | $282 | 52% | Jun–Jul–Aug |
The Ashota score blends modelled revenue, modelled occupancy, population and the number of distinct demand drivers we track for the market. Operating costs are modelled at 32% of gross revenue for a nightly rental (cleaning, supplies, utilities, platform fees, maintenance, insurance) and 14% for a monthly rental. Financing assumes a 25% down payment and a 30-year loan at 7%. These are planning assumptions, not quotes — replace them with your own numbers.
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